9 Sources of Analytics You Probably Forgot About

9 Sources of Analytics You Probably Forgot About

If you think the only place to view analytics is Google (or Facebook) then think again! Here are 9 sources of analytics you may not be using (plus a bonus source) that can help you get an even more complete picture of your web presence. Please feel free to comment with additional sources that you use!

1) YouTube

If most of your videos are embedded on your website or a client’s site and you haven’t spent time developing your channel, you may have forgotten the terrific stats that are available to you on YouTube. In addition to estimated minutes watched and average view duration, you can see whether your video was viewed from an embedded player on your website or another website; from the YouTube watch page or directly on your channel; or on a mobile device. You can also find stats on audience demographics, geographic location and engagement, including likes, dislikes, shares, comments, favorites, etc.

Videos found via a Google or YouTube search will give you access to see which keywords used to find it (I would assume that this would be true if a search was performed on Google+ as well); and, if you have monetized your account, you can also see ad performance and estimated earnings. By comparing metrics such as estimated earnings based on audience engagement, you can quickly see how useful these metrics really are to a marketer.

2) Content Curation Tools

Most content curators are using bookmarklets or other browser extensions for sites such as Scoop.it!, RebelMouse, Paper.li, Listly, etc. in order to easily “scoop” or share content from around the web. These extensions are so convenient that you may rarely even visit many of these sites after you initially set them up – and that means you probably have forgotten about the analytics that many of these sites are gathering for you. (To be honest however, and rather surprisingly, most of these sites are seriously lacking in useful or detailed statistics.)

3) Social and URL Sharing Tools

Another easily forgotten source of statistics are social sharing tools such as Markerly, AddThis and ShareThis. Once embedded on a website or blog, the aggregate count shown to the public are what we tend to check as well; however, there is a lot more great info that we could be using to help us learn more about our audience, how they like to share and what content they find most valuable.

AddThis Analytics

We can even see information about overall social value compared to other sites, categories, trends and clickbacks.

ShareThis Analytics

4) Twitter’s Ad Tools

Found in the Ads dashboard, these analytics are available for free and allows you to download your info as a CSV file. To access, go to ads.twitter.com and sign in with your Twitter credentials. You don’t need to complete the advertising sign-up process unless you want to advertise.

In addition to showing you how many favorites, retweets and replies each of your recent tweets had, you can also learn a little bit about your community including their top interests and who your followers also follow by percentage.

5) URL Shorteners

Link shorteners are a necessity if you are a Twitter user; however, even if you are not, it makes sense to use them and many marketers do. One of the best things about using shorteners such as goo.gl and bitly are the analytics (of course). I prefer bitly for its interface, including having a “profile” page to feature your shared “bitmarks.”

Some of the great features of bitly include:

  • a “bundles” feature which are shareable collections of your bitmarks;
  • the ability to curate bundles and invite other users to add to it;
  • the ability to make links private;
  • the ability to customize links;
  • the chrome extension;
  • the ability on mobile devices to email links to save in your bitmarks or to share on Facebook and Twitter.

As far as analytics, in addition to what you would expect, you can also see who in “your network” (Facebook friends and anyone you follow on Twitter) has shared a URL via bitly; how many total clicks the link received as well as how many were via your shortened link; and which other bitly users shared the same link.

Bitly’s Analytics

6) QR Codes

If you were thinking ahead when you generated your QR codes, you probably used SmartyTags or another trackable service; however, after a few days or weeks, the excitement wore off and you stopped checking the stats. Info about the types of devices, GPS location, city, state, postal code, etc. are all waiting for you to log back in and download.

7) Slideshare

Unfortunately, you aren’t going to get much from slideshare unless you go pro; however, you can still see the number of views on slideshare vs. embedded views, likes and downloads.

8) Identity Pages

Remember back when you set up your social identity pages like about.me, XeeMe, etc.? You probably haven’t checked them in years. They are easily setup and then forgotten even though they can provide a great deal of information about the people who are interested in learning more about you. You can learn how many visitors clicked on one of your social media links to learn more about you; how they found your profile, your network relevance, search terms used and whether they shared or favorited your page and possibly even whether or not they “think you are cool;” even better, you can usually see exactly WHO viewed you and how they interacted with your profile.

9) Scheduling Tools

Buffer is a terrific little app for scheduling tweets on Twitter, Facebook, LinkedIn and more that works well with lots of other apps and extensions such as IFTTT (If This Then That), Feedly, Scoop.it, Commun.it, SocialBro, Digg, Twylah and many many more. Besides ensuring that your posts are spread out nicely, you can find the optimal times to post, learn what topics your audience responds to best and see the potential exposure of your posts. To make the most out of Buffer’s analytics, turn on campaign tracking and integrate it with your Google Analytics account.

10) Bonus Source: Empire Avenue

Empire Avenue (now Empire.Kred) provides a surprising amount of analytics as well as an at-a-glance look at how you are doing across various networks. Definitely worth a look!

Empire Avenue’s Analytics

Please feel free to comment with additional sources of analytics that you use!

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Originally Published: September 3, 2013
Last Updated: August 12, 2016