If you think the only place to view analytics is Google (or Facebook) then think again! Here are 9 sources of analytics you may not be using (plus a bonus source) that can help you get an even more complete picture of your web presence. Please feel free to comment with additional sources that you use!
If most of your videos are embedded on your website or a client’s site and you haven’t spent time developing your channel, you may have forgotten the terrific stats that are available to you on YouTube. In addition to estimated minutes watched and average view duration, you can see whether your video was viewed from an embedded player on your website or another website; from the YouTube watch page or directly on your channel; or on a mobile device. You can also find stats on audience demographics, geographic location and engagement, including likes, dislikes, shares, comments, favorites, etc.
Videos found via a Google or YouTube search will give you access to see which keywords used to find it (I would assume that this would be true if a search was performed on Google+ as well); and, if you have monetized your account, you can also see ad performance and estimated earnings. By comparing metrics such as estimated earnings based on audience engagement, you can quickly see how useful these metrics really are to a marketer.
2) Content Curation Tools
Most content curators are using bookmarklets or other browser extensions for sites such as Scoop.it!, RebelMouse, Paper.li, Listly, etc. in order to easily “scoop” or share content from around the web. These extensions are so convenient that you may rarely even visit many of these sites after you initially set them up – and that means you probably have forgotten about the analytics that many of these sites are gathering for you. (To be honest however, and rather surprisingly, most of these sites are seriously lacking in useful or detailed statistics.)
3) Social and URL Sharing Tools
Another easily forgotten source of statistics are social sharing tools such as Markerly, AddThis and ShareThis. Once embedded on a website or blog, the aggregate count shown to the public are what we tend to check as well; however, there is a lot more great info that we could be using to help us learn more about our audience, how they like to share and what content they find most valuable.
5) URL Shorteners
Link shorteners are a necessity if you are a Twitter user; however, even if you are not, it makes sense to use them and many marketers do. One of the best things about using shorteners such as goo.gl and bitly are the analytics (of course). I prefer bitly for its interface, including having a “profile” page to feature your shared “bitmarks.”
Some of the great features of bitly include:
- a “bundles” feature which are shareable collections of your bitmarks;
- the ability to curate bundles and invite other users to add to it;
- the ability to make links private;
- the ability to customize links;
- the chrome extension;
- the ability on mobile devices to email links to save in your bitmarks or to share on Facebook and Twitter.
As far as analytics, in addition to what you would expect, you can also see who in “your network” (Facebook friends and anyone you follow on Twitter) has shared a URL via bitly; how many total clicks the link received as well as how many were via your shortened link; and which other bitly users shared the same link.
6) QR Codes
If you were thinking ahead when you generated your QR codes, you probably used SmartyTags or another trackable service; however, after a few days or weeks, the excitement wore off and you stopped checking the stats. Info about the types of devices, GPS location, city, state, postal code, etc. are all waiting for you to log back in and download.